Brand Spotlight – Ego Audio Cables (Beer, Cocktail, Sake, Tequila and Whiskey)

These cables got me drunk! 😅

PROS: Good overall quality and workmanship, very good aesthetics, good clean sound conductivity, high quality components, good value for 8 cores of premium Litz cables (imo).

CONS: Slightly on the fatter side because most of them come stock as 8 cores only; there is no 4 core version for 4 out of the 5 cables, y-split is slightly weightier than what other brands use though looks badass nevertheless.

Disclaimer.

I would like to thank Ego Audio for sending me the cables to test and review. I am not affiliated with the company or any of its sellers and write this review with an unbiased opinion regardless of how the review turns out.

Preamble.

First and foremost, I do not want to start a cable belief war. I being an Audio Engineer like to rely on the science behind audio and that applies to cables too. I don’t give in to popular beliefs/opinions without the backing of scientific theory and try to discern the differences in sound quality by testing and hearing stuff for myself. I measure and try to equate the cable’s effects through measurements like impedance, gauge, etc. but in my experience, it does not always work. So, I’m neutral on this particular topic but a fan of cables who likes testing and using them not to prove or disprove a theory but for the fun, curiosity, experience and love of the hobby. Here, I’m just going to state what I hear and think. Your experience might differ from mine and that is absolutely cool. You can take my suggestions if you like, but try the product for yourself to see if it works for you or not.

About Ego Audio.

Ego Audio is a high-quality premium cable brand based out of Hong Kong. It was started by Kong, who previously used to work with Peter Wong, PW Audio’s founder. With all the experience and know how gathered working at PW Audio, Kong launched Ego Audio with his own line up of cables, designing them with particular mixes, effects and designs in mind. All of the cables are very attractively named after popular hard drinks and what intrigues and amuses me is that Ego didn’t just name them randomly, but in fact based on the effect, mix, colour or type of wire. Read on to know more about them in detail. Sadly, they don’t have a full-fledged independent website/store yet and you can only purchase their cables either through their Facebook page directly, an online retail store like Audeos Audio or physical stores that carry the brand (majorly in Asian countries).

Facebook Page for orders link – Ego Audio | Audeos Audio (Polish retailer)

Ego Audio All Cables

Photo Courtesy – Ego Audio


Technical Specifications.

Beer
  • OCC (Ohno Continuous Casting) Litz Copper
  • 8 Core
  • 27.5 AWG
  • Price – $ 215
Cocktail
  • Hybrid structure which consists of OCC Copper and Silver-Plated OCC Litz Copper
  • 8 Core
  • 27.5 AWG
  • Price – $ 245
Sake
  • Silver-Plated OCC Litz Copper.
  • 8 Core
  • 27.5 AWG
  • Price – $ 245
Tequila
  • UP-OCC (Ultra-Pure Ohno Continuous Casting) Litz Copper
  • 8 Core
  • 27.5 AWG
  • Price – $ 265
Whiskey
  • OCC Litz Copper with Fibre Core
  • 4 Core
  • 23AWG
  • Price – $ 320

Note – Most of these prices (except Whiskey) are for 8 Cores and not 4 Cores. Beer, Cocktail, Sake and Tequila do not come in 4 core variants. I made a recommendation to Ego Audio to start offering these as 4 cores versions too.

Packaging.

Ego Audio cables come in a simple square box with branding on top. Inside is a black cloth carry pouch as well as a polythene snap-lock pouch. Nothing extra and flashy here to see.

Components.

Connectors – All Ego Audio cables use extremely good quality 2-pin connectors which are also used by other high-quality brands like Electro Acousti, PW Audio, Satin Audio, etc. These are my favourite type of connectors out of most cables I’ve tried. The stock options include 2-pin and MMCX but I’m told that they offer multiple types of connectors and you can chat with them via their official Facebook page and discuss and check if they can make the cables in the type of connectors you want.

Jacks – They all come with well-crafted, high-quality gold-plated jacks in 3.5mm and balanced 2.5mm and 4.4mm terminations.

Y-Splits – They all have the same y-split, which is barrel-ish shaped with the brand name ‘Ego Audio’ printed on it. It’s not that heavy as it looks but is certainly heavier than y-splits that brands like Effect Audio and Electro-Acousti use.

Build Quality and Fit.

All of these cables have top-notch build quality and look very premium. These are definitely a step up from cheaper Litz cables priced in the $75-200 range when it comes to build quality, overall aesthetics and workmanship, in fact levelling some much more expensive cables too. They have pre-formed ear hooks that go around the ear which are extremely comfortable. The cables themselves are slightly fatter than other cables from brands like Effect Audio, Null Audio, Electro-Acousti, etc. but aren’t obstructive or particularly heavy as such. Even though the y-split is bigger and a tad weightier than other cables, the cables don’t have much downward pull to pull the IEMs out of your ear. So, rest assured, you can use them without any problems but if you’re one who likes thin cables, most of these are 8 core Litz cables, so don’ expect them to be very thin. If you particularly want thinner versions of these, pester Ego Audio to start making 4 core versions because they don’t make those at the moment. Haha.

All of them have a medical grade PVC insulation and feel soft and supple, though Whiskey has a smidgen harder and stronger insulation than the rest which makes it just a tad stiffer, which does give me the perception of being indestructible, but is still quite soft and supple in the overall picture. All of them are Litz cables but there isn’t much info about the type of Litz geometry.

Page 2 – Sound Analysis and Conclusion.

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